Ecommerce Live

MARKETING STRATEGY

PARTNER:

MARKETING STRATEGY

PARTNER:

Key topics include: strategic marketing, trends, brand building, growth and ROI.

Key topics include: strategic marketing, trends, brand building, growth and ROI.
Registration
08:30 - 09:00
ROOM 11
Key strategic priorities for CMOs in 2027
    Khensani Nobanda, Nedbank, Bio
10:00 - 10:25
ROOM 11
Brand leadership: Closing the gap between marketing and boardroom strategy
    Sydney Mbhele, Absa, Bio
    Gugu Mthembu, Telkom, Bio
    Vaughan Croeser, SAB, Bio
10:30 - 11:00
ROOM 11
The CMO balancing act: Short-term wins versus long-term growth
    John Bradshaw, SPAR, Bio
11:10 - 11:35
ROOM 11
How Unilever increased revenue without diluting their marketing spice
    Celéste Burger, Adam Project, Bio
    Elizabeth Mokwena, Unilever, Bio
11:40 - 12:05
ROOM 11
Break
12:10 - 12:50
ROOM 11
One plus one equals six
    Heidi Brauer, Brand Mama, Bio
    Mike Stopforth, Second Rodeo, Bio
12:50 - 13:15
ROOM 11
Unlocking marketing performance: Aligning theory with real-world practice
    Martin Neethling, University of Cape Town, Bio
    Clea Dias, Growth-Ten , Bio
    Prof Isolde Ward-Lubbe, University of Johannesburg, Bio
    Prof Khosi Dlodlo, Vaal University of Technology, Bio
13:20 - 13:50
ROOM 11
Loyalty: How to use customer data to drive revenue
    Amanda Cromhout, Truth Loyalty, Bio
14:00 - 14:25
ROOM 11
How CMOs can create frictionless, omnichannel customer journeys that impact the bottom line
    Doug Place, The Velvet Bench, Bio
    Katherine Madley, Pick n Pay , Bio
14:30 - 14:55
ROOM 11
Break
15:00 - 15:15
ROOM 11
Redefining creativity as a core business growth engine
    Su-lise Tessendorf-Louw, Mr D, Bio
15:15 - 15:35
ROOM 11
The third team: How Agentic AI is reinventing the relationship between clients and agencies
    Maude Korte, Nedbank, Bio
15:40 - 16:00
ROOM 11
The evolution of Out of Home: From location to audience to measurable influence
    Jacques du Preez, Provantage, Bio
16:10 - 16:30
ROOM 11
The alchemy of creative effectiveness
    Mongezi Mtati, The Lead Creative, Bio
    Clayton McCoy, HKLM, Bio
    Gillian Rightford, ACA, Bio
16:35 - 16:55
ROOM 11

SANDTON CONVENTION CENTRE

3 SEPTEMBER 2026

REGISTER NOW

SANDTON CONVENTION CENTRE

3 SEPTEMBER 2026

REGISTER NOW
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