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WORKSHOPS
ECOMMERCE
CHALLENGE
WORKSHOPS
ECOMMERCE
CHALLENGE
Participate at practical workshops on topics relating to digital marketing, social commerce, chatbots, dropshipping and entrepreneurship.
Participate at practical workshops on topics relating to digital marketing, social commerce, chatbots, dropshipping and entrepreneurship.
Conversion rate optimisation
45-minute workshops will take place between 09h30-16h30 on the following topics:
Data-driven CRO for increased ROI
Increasing sales from your website or app
Split testing and experimentation
STAND A3
13:30 - 16:30
Email marketing
45-minute workshops will take place between 09h30-13h30 on the following topics:
Email marketing strategy
Best practice
AI and new email technologies
STAND H3
09:30 - 13:30
Google Ads
45-minute workshops will take place between 09h30-13h30 on the following topics:
Optimisation opportunities for ecommerce campaigns
The importance of creative in setting up Google Ads
Supercharging your ecommerce campaigns
STAND H1
09:30 - 13:30
YouTube Ads
45-minute workshops will take place between 13h30-16h30 on the following topics:
Understanding the landscape for online video in SA
Using YouTube to further your ecommerce goals
Examples of effective video creatives
STAND H1
13:30 - 16:30
Search engine optimisation
45-minute workshops will take place between 13h30-16h30 on the following topics:
SEO trends and strategy
Website optimisation and link building
Keyword research and analytics
STAND H3
13:30 - 16:30
Chatbots
45-minute workshops will take place between 09h30-16h30 on the following topics:
Chatbot trends and best practice
Conversational AI and ChatGPT
Chat Commerce
STAND A1
09:30 - 16:30
Livestream shopping
45-minute workshops will take place between 09h30-16h30 on the following topics:
Livestream shopping trends
Creating interactive experiences
Gowing conversions and increasing sales
STAND A5
09:30 - 16:30
Dropshipping
45-minute workshops will take place between 09h30-12h30 on the following topics:
Overview of dropshipping
Selecting the right products
Advantages and disadvantages
STAND A7
09:30 - 16:30
Accelerating your business
45-minute workshops will take place between 09h30-16h30 on the following topics:
Building a high-growth company
Lead generation
Designing a high-performance team
STAND H7
09:30 - 16:30
Raising capital
45-minute workshops will take place between 09h30-16h30 on the following topics:
Effectively raising private capital
Connecting private companies seeking finance with investors
Enabling greater deal distribution, while reducing overheads and compliance risk
STAND H5
09:30 - 16:30
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