Ecommerce Live

WORKSHOPS

ECOMMERCE

CHALLENGE

WORKSHOPS

ECOMMERCE

CHALLENGE

Participate at practical workshops on topics relating to digital marketing, social commerce, chatbots, dropshipping and entrepreneurship.

Participate at practical workshops on topics relating to digital marketing, social commerce, chatbots, dropshipping and entrepreneurship.
Conversion rate optimisation

45-minute workshops will take place between 09h30-16h30 on the following topics:
  • Data-driven CRO for increased ROI
  • Increasing sales from your website or app
  • Split testing and experimentation
STAND A3
Email marketing

45-minute workshops will take place between 09h30-13h30 on the following topics:
  • Email marketing strategy
  • Best practice
  • AI and new email technologies
STAND H3
Google Ads

45-minute workshops will take place between 09h30-13h30 on the following topics:
  • Optimisation opportunities for ecommerce campaigns
  • The importance of creative in setting up Google Ads
  • Supercharging your ecommerce campaigns
STAND H1
YouTube Ads

45-minute workshops will take place between 13h30-16h30 on the following topics:
  • Understanding the landscape for online video in SA
  • Using YouTube to further your ecommerce goals
  • Examples of effective video creatives
STAND H1
Search engine optimisation

45-minute workshops will take place between 13h30-16h30 on the following topics:
  • SEO trends and strategy
  • Website optimisation and link building
  • Keyword research and analytics
STAND H3
Chatbots

45-minute workshops will take place between 09h30-16h30 on the following topics:
  • Chatbot trends and best practice
  • Conversational AI and ChatGPT
  • Chat Commerce
STAND A1
Livestream shopping

45-minute workshops will take place between 09h30-16h30 on the following topics:
  • Livestream shopping trends
  • Creating interactive experiences
  • Gowing conversions and increasing sales
STAND A5
Dropshipping

45-minute workshops will take place between 09h30-12h30 on the following topics:
  • Overview of dropshipping
  • Selecting the right products
  • Advantages and disadvantages
STAND A7
Accelerating your business

45-minute workshops will take place between 09h30-16h30 on the following topics:
  • Building a high-growth company
  • Lead generation
  • Designing a high-performance team
STAND H7
Raising capital

45-minute workshops will take place between 09h30-16h30 on the following topics:
  • Effectively raising private capital
  • Connecting private companies seeking finance with investors
  • Enabling greater deal distribution, while reducing overheads and compliance risk
STAND H5
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