WORKSHOPS

Participate at practical workshops on topics relating to digital marketing, social commerce, chatbots, dropshipping and entrepreneurship.

Participate at practical workshops on topics relating to digital marketing, social commerce, chatbots, dropshipping and entrepreneurship.

Conversion rate optimisation

45-minute workshops will take place between 09h30-16h30 on the following topics:

Data-driven CRO for increased ROI
Increasing sales from your website or app
Split testing and experimentation

STAND A3

Email marketing

45-minute workshops will take place between 09h30-13h30 on the following topics:

Email marketing strategy
Best practice
AI and new email technologies

STAND H3

Google Ads

45-minute workshops will take place between 09h30-13h30 on the following topics:

Optimisation opportunities for ecommerce campaigns
The importance of creative in setting up Google Ads
Supercharging your ecommerce campaigns

STAND H1

YouTube Ads

45-minute workshops will take place between 13h30-16h30 on the following topics:

Understanding the landscape for online video in SA
Using YouTube to further your ecommerce goals
Examples of effective video creatives

STAND H1

Search engine optimisation

45-minute workshops will take place between 13h30-16h30 on the following topics:

SEO trends and strategy
Website optimisation and link building
Keyword research and analytics

STAND H3

Chatbots

45-minute workshops will take place between 09h30-16h30 on the following topics:

Chatbot trends and best practice
Conversational AI and ChatGPT
Chat Commerce

STAND A1

Livestream shopping

45-minute workshops will take place between 09h30-16h30 on the following topics:

Livestream shopping trends
Creating interactive experiences
Gowing conversions and increasing sales

STAND A5

Dropshipping

45-minute workshops will take place between 09h30-12h30 on the following topics:

Overview of dropshipping
Selecting the right products
Advantages and disadvantages

STAND A7

Accelerating your business

45-minute workshops will take place between 09h30-16h30 on the following topics:

Building a high-growth company
Lead generation
Designing a high-performance team

STAND H7

Raising capital

45-minute workshops will take place between 09h30-16h30 on the following topics:

Effectively raising private capital
Connecting private companies seeking finance with investors
Enabling greater deal distribution, while reducing overheads and compliance risk

STAND H5

WORKSHOPS

ECOMMERCE

CHALLENGE

WORKSHOPS

ECOMMERCE

CHALLENGE

Participate at practical workshops on topics relating to digital marketing, social commerce, chatbots, dropshipping and entrepreneurship.