Ecommerce Live

MARKETING STRATEGY

PARTNER:

MARKETING STRATEGY

PARTNER:

Key topics include: strategic marketing, trends, brand building, growth and ROI.

Key topics include: strategic marketing, trends, brand building, growth and ROI.
The CMO as strategic leader
    Sydney Mbhele, Absa, Bio
09:00 - 09:30
ROOM 11
Achieving business results in a stagnant economy (sometimes also with a shrinking budget)
    Bridgette Harpur, VW, Bio
    Bronwyn Pretorius, Ackermans, Bio
09:40 - 10:00
ROOM 11
How a 50-year-old brand keeps that "founder’s fire"
    Doug Place, The Velvet Bench, Bio
    Abey Mokgwatsane, Investec, Bio
10:10 - 10:30
ROOM 11
Break and networking
10:40 - 11:20
ROOM 11
CMO as the cultural architect: Driving a market-oriented alignment for business growth
    Martin Neethling, University of Cape Town, Bio
11:20 - 11:40
ROOM 11
A framework for CMOs to drive growth and diversify revenue streams
    Vilosha Soni, PepsiCo, Bio
11:50 - 12:10
ROOM 11
8 stones in David’s sling: "Slaying industry Goliaths one insight at a time"
    Doug Place, The Velvet Bench, Bio
    Jessica Bristow, Neon Octopus, Bio
12:20 - 12:40
ROOM 11
Break and networking
12:50 - 13:30
ROOM 11
Who do we trust now? From brands to creator to AI
13:30 - 13:50
ROOM 11
Marketing ROI needs an integrated online and offline strategy
    Enzo Scarcella, MTN, Bio
14:00 - 14:20
ROOM 11
We need to focus on people as much as tech
    Su-lise Tessendorf-Louw, Mr D, Bio
14:30 - 14:45
ROOM 11

SANDTON CONVENTION CENTRE

10 SEPTEMBER 2025

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SANDTON CONVENTION CENTRE

10 SEPTEMBER 2025

REGISTER NOW
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